Apple’s September 2026 event will go down in history as one of the most transformative showcases for the tech giant. Introducing an entirely new form factor alongside next-generation pro devices, Apple has raised the bar for the smartphone industry.
1. Apple iPhone Duo: The Foldable Era Begins
In the biggest surprise of the year, Apple officially entered the foldable market with the iPhone Duo. Designed with a passport-like horizontal fold, the device features a stunning 7.6-inch internal nano-texture display and a 5.4-inch outer screen.
Key Specs: Powered by the A20 Pro chip, dual 48MP Fusion cameras, side-button Touch ID integration, and a redesigned iOS 27 built for split-view multi-tasking.
India Price: Starts at ₹2,99,900 for the 256GB variant and goes up to ₹4,49,900 for the 2TB model. Pre-orders begin October 16, with sales starting October 23.
2. iPhone 18 Pro & iPhone 18 Pro Max: Performance Powerhouses
For traditional flagship seekers, the iPhone 18 Pro (6.3-inch) and iPhone 18 Pro Max (6.9-inch) bring massive performance and camera leaps. Built on an advanced 2nm process, the new A20 Pro chip is paired with an upgraded vapor-chamber cooling system that boasts triple the surface area.
Camera Upgrades: Features a brand-new 48MP Fusion Main camera with a physical variable aperture (f/1.48 to f/4.0), giving users professional-grade manual control over depth and shutter speed.
Battery Life: Extraordinary efficiency offers up to 36 hours of video playback on the Pro and up to 45 hours on the Pro Max.
India Pricing:
iPhone 18 Pro (256GB): ₹1,64,900 (Scaling up to ₹3,14,900 for 2TB)
iPhone 18 Pro Max (256GB): ₹1,79,900 (Scaling up to ₹3,29,900 for 2TB)
Availability: Pre-orders open September 12, with retail availability starting September 18.
Other Ecosystem Upgrades
Apple also refreshed its wearable and audio lines at the event, launching the Apple Watch Series 12 (starting at ₹56,900), the rugged Apple Watch Ultra 4 (₹1,09,900), and AirPods 5 (starting at ₹14,900).