Flipkart Big Billion Days Sale: iPhone 17 Drops Below Launch Price, iPhone 15 Cut to Rs 67,999
Flipkart has begun teasing some of its biggest smartphone deals ahead of the upcoming Big Billion Days sale, giving buyers an early glimpse at major price cuts across Apple's lineup. Leading the announcements are substantial direct discounts on the flagship iPhone 17 and the popular iPhone 15, both marked down significantly before factoring in instant bank offers or device trade-in bonuses.
iPhone 17: Flat Rs 15,000 Off Drops Price Below Original Launch Tag
The headline deal of the sale belongs to the iPhone 17 (256GB). Following Apple’s recent Indian market price adjustments—which saw the device jump from its Rs 82,900 launch price to an official retail price of Rs 99,900—Flipkart’s teaser brings high value back to prospective buyers.
Flat Price Cut: During the sale, the device will carry a sticker price of Rs 84,999, offering a direct Rs 15,000 discount without requiring credit cards or trade-ins.
Bank Discount: Transactions using ICICI Bank or Axis Bank credit cards qualify for an instant Rs 2,000 savings.
Exchange Bonus: Customers trading in an older device can claim a Rs 3,000 exchange bonus.
Net Effective Price: Combining all card and trade-in benefits lowers the total effective cost down to Rs 79,999.
This flat sale discount effectively negates Apple's recent price bump, allowing customers to purchase the flagship device for less than its original launch cost.
iPhone 15 Price Slashed to Rs 67,999
For budget-conscious buyers seeking an entry point into the iOS ecosystem, the iPhone 15 receives a prominent price reduction. Currently listed at an official retail rate of Rs 74,900, the handset will be featured at a flat price of Rs 67,999—delivering a direct Rs 6,901 discount.
Flat Sale Price: Rs 67,999
Cashback Benefits: Up to 5% cashback (up to Rs 3,400) on Flipkart Axis Bank and Flipkart SBI credit cards.
Exchange Offer: An additional Rs 3,000 exchange bonus on eligible trade-in smartphones.
Net Effective Price: Down to Rs 61,599 with full stackable benefits.
Sale Dates & Early Access Details
The flagship Flipkart Big Billion Days sale officially begins on October 9. Early access opens 24 hours prior on October 8 for Flipkart Plus members, VIP subscribers, and select cardholders. Beyond Apple, the event is slated to bring key discounts to high-profile Android devices, including Samsung's Galaxy S25 series and Google Pixel phones.